Strengthened by our history, we are committed to developing a culture of excellence at every stage of our chocolate making process. We are of the firm belief that each individual should be entitled to the best chocolate in accordance with his or her taste.
BUILDING THE CHOCOLATE FACTORY AND TRANSMISSION OF KNOW-HOW
The chocolate factory is built
It was one of the first chocolate factories in France. Louis Parès had it built in Arles-sur-Tech, in the Pyrénées Orientales.
The Parès family business takes on the name of Louis’s two sons-in-law when they inherit it: Joseph Cantaloup and Emile Catala.
The chocolate factory expands
The factory grows and the owners decide to modernize it by generating their own electricity with the installation of hydraulic systems.
Settling in Perpignan
The factory which was located on the banks of a river was carried off by majors floods, but Joseph Cantaloup’s son, Léon, who succeeded him as head of the company, is not thrown off by this event and builds a new factory in Perpignan, the site of today’s head offices. Construction is completed in 1942.
After the war the company was already employing more than 150 men and women.
DEVELOPMENT OF THE CHOCOLATE-MAKING GROUP
Take over by Georges Poirrier
Georges Poirrier visits the factory and it is love at first sight.
He decides to purchase the company to continue the family’s know-how.
Production for distributor brands
A true visionary in his time, Georges Poirrier is convinced of the strategic importance of large-scale distribution in France and Europe. He therefore decides to develop lines for supermarkets’ own store brands.
Within 10 years the company becomes the leading French manufacturer of chocolate bars.
The group grows via acquisition
From 1970 the group acquires several chocolate factories in France, Germany (Frankonia) and Spain (Olle) to further develop its know-how.
Integration of the network
Very early on Georges Poirrier and his teams visit the plantations in the producing countries and in particular the Ivory Coast, to select the best beans.
The group becomes CÉMOI
The CÉMOI brand becomes part of the group.
CÉMOI was founded in Grenoble in 1919 by Félix Cartier-Million, also founder of the renowned brand Lustucru, another genius visionary from the beginning of the century.
Georges and Jean-Caude Poirrier decide to rename the group; CÉMOI due to the notoriety of the brand in France.
Jean-Claude Poirrier president of the Groupe
In 1989, Jean-Claude succeeds his father and pursues his strategy of growth via acquisition.
Strengthening our know-how
Between 1989 and 2005, six new chocolate factories join our group, strengthening our expertise.
The first factory in Ivory Coast
Our constant search for improving the quality of our entire chocolate creation chain led to the inauguration of our cocoa bean processing plant in Abidjan, in the Ivory Coast in 1966.
Launching of organic and fair trade chocolate
Ahead of our time, as always, our team launches the first line of organic and fair trade chocolate bars.
INTÉGRATION OF NEW AREAS OF EXPERTISE
The little marshmallow teddy bear
With the takeover of the Bouquet d’Or chocolate factory in Villeneuve d’Ascq in 2003, the famous Petit Ourson Guimauve joined our group. The recipe has not changed since 1962 and it remains the Proustian moment for the French.
Its unique taste and texture give it iconic status in France and it has strong potential for the international markets.
Patrick Poirrier, the 3rd generation
In 2005 Patrick Poirrier became head of the group which already counts over 3,000 employees.
Integrating new development techniques
In 2007 the company, Jacquot based in Troyes, joins the group. Our know-how is further diversified with this acquisition as the company is composed of four chocolate factories specializing in moulded chocolate and confectionary-making.
Along with the factories a further 600 personnel join our teams.
A new chocolate factory in Perpignan
In 2008 we inaugurate our new chocolate factory in Perpignan. It replaces our historic site that had become too restrictive for our production needs.
With the environment in mind, we designed it in compliance with the new High Quality Environmental Standards.
Development outside of Europe
This is when our group starts to grow in the United states, Eastern Europe and Asia. We also begin manufacturing chocolate powder and chocolate spread for the West African market.
A new research and development laboratory
Having moved production to our new chocolate factory in Torremila, just outside Perpignan, we transform the old factory in Perpignan into our head offices. It also houses our new R&D centre (Cocoa, Chocolate and Aroma laboratories).
By keeping the consumer and innovation at the heart of our business we are always one step ahead.
Transparence Cacao Program
Our objective is to control the entire chocolate network, from the planter to the consumer.
Our involvement in the cocoa-producing countries means we are now able to guarantee 100% traceability of our cocoa bean supplies.
The program was launched in 2015 and 60,000 planters from more than a hundred cooperatifs in Ivory Coast are a part of this program but also numerous fermentation and drying centres in Sao Tomé, Ecuador and the Dominican Republic.
THE CÉMOI BRAND CELEBRATES ITS 100 YEARS
To celebrate the centenary of its eponymous brand, CÉMOI invites its customers, consumers and employees to awaken the magic of the brand through an annual red thread around the centenary.
100 years is a turning point. A unique moment. So to celebrate, CÉMOI puts the extra in your ordinary.
THE BARONIE GROUP TAKES OVER CÉMOI
The Belgian European Group has bought back Cémoi in July 2021.