MARKETING

le 27 June 2022 - Professions

Driving the development of brands and categories, marketing teams put the consumer at the heart of their concerns. New products, innovative packaging, original communication plans, so many ways to create unique consumer experiences. Marketing professions are varied and geared towards new technologies. Some of our employees talk about their job and their experience:

Julien MARTY

MARKETING PRODUCT MANAGER 
To compose a collection of products, we use the market trend that we have realized. We come up with concepts and from that, we go into the design phase with the various departments of the company, whether it be with R&D, packaging, supply chain or manufacturers. Then, we go into the launch phase of a concept whether it is on a recipe aspect, packing, responsability or ecology etc.

The major qualities of a product manager for me are above all curiosity, flexibility and a sense of teamwork.